There are a lot of ways to make more money in your business. And believe it or not, a lot of these techniques don’t even require you to spend anything to get started. If you’re on a tight budget when it comes to marketing and advertising your products and services, then it’s okay. Because the free and low cost marketing techniques that I will reveal to you today will help to bring in new customers without much cost of advertising.
Have you ever thought of solely running your business on the basis of free marketing? You have to consider it when you think about the costs to run an ad, and acquiring customers via that ad. To acquire a customer via advertising, you’re creating an expense.
This can be an expense that can be made profitable via backend marketing. But if you’re not implementing backend marketing in your business, then you will just continue to lose money on every sale.
And if you didn’t know, “backend marketing” is simply the process of contacting your existing customers on a monthly basis to try and get more sales from these group of people. This should be the focal point of your marketing efforts.
I want to share with you some strategies that you can use to promote your business at the very small cost. In fact, let’s take a look at technique number 1.
1) Referrals
This is one of my favorites, and it’s a classical way to get more new customers for free. Some of your existing customers will recommend you to their friends and colleagues automatically, while most will need to be bribed in some way. The easiest way to get your customers to refer someone to you is with a free gift. This free gift is something that should be very valuable, and have a high perceived value.
The more referrals you get, the more your advertising expense will decrease, and you’ll find yourself keeping a lot more of the money that you’re making in your business. Here’s another free marketing technique:
2) Online marketing
I love the internet. There’s just so many things to do online. In fact, I go onto the internet everyday – whether it’s part of my business or just leisurely activities. But you should use the internet to acquire new customers at a very low price.
You could do some article marketing, some forum marketing and sell information products (which I’ll discuss in another article), or simply do pay per click advertising (PPC). All of these techniques will help to propel your business over the pack.
Online marketing can be difficult to learn and do – especially if you have no background on how to do it. But if you can study up on this and learn how to do it proficiently, you will have no problems making it work for your business.
Both of these techniques are low cost marketing strategies that will diminish your overall costs of acquiring a customer. Instead of advertising in a newspaper, run an ad online and see the kind of response that you get. I guarantee you will be surprised with the good results.
Good luck with using these 2 strategies to make more money in your business.
