Telemarketing – Underutilized Marketing Arsenal

Telemarketing is a great way to produce sales or make an appointment. Yet it was also one of the most underutilized marketing strategies used by the small and medium businesses. The reason is because most business people thought that using telephone to sell is rude, intrusive or worse of all, fear of being rejected.

Actually, the only way to maximize the use of telemarketing is by creating a great telemarketing message to get noticed. Yes, its that simple.

So what is a ‘great’ telemarketing message? Well, the key to that is your opening statement. Your opening statement must have an instant impact for it to have a chance of success. Your telemarketing message must be able to grab your prospect’s attention.

Here are some of the few rules to consider when you create a telemarketing message that sell:

Get their names right, and ask to speak to them directly
Research have shown that everyone’s most favorite word is their name. No matter how you do it, please get their name right.

Introduce yourself and your company at all times
Most telemarketers started rumbling after they got the prospect on the phone. Remember that the most polite thing you can do is to introduce yourself and your company after you have got the right person.

Give them a great reason to listen to your presentation
This is the meat. This is where you capture their attention. You got to give the a very good reason to listen to you. If you lose their concentration in this area, you lose the prospect forever.

Keep your opening sentence short and to the point
You need to keep your sentence short. If you rumble on and on about your product or service, you lose the customer. One of the best way to keep their concentration will be to ask them questions. If, at some point you found that you have talked too much, ask a question. It will help to keep the prospect’s concentration up.

In telemarketing, your objective is to draw your prospects out by giving them what you think could help them and the only way to do it is by providing an impact in your marketing message.

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